Introduction to Essential Marketing

Introduction to Essential Marketing Training Course with Shropshire Chamber

3rd February 2011

Marketing is an important backbone to any organisation and getting it write can be a daunting task, especially for small business as the repercussions could be substantial if the wrong marketing techniques are employed

Without customers there is no business. Marketers know that identifying and attracting the right customers for the products and services of any business is crucial to its success. Marketing is often seen as difficult, complicated, expensive and time consuming. In the current economic climate where business is more difficult and competition fiercer, effective marketing is even more important to the success of a business.

This one-day course offers an opportunity to learn what marketing professionals do to effectively promote the products and services of a business that attracts more customers consistently. Delegates will gain an insight into the practical tools and techniques, used by successful marketing people, which ensure effective use of budgets for maximum impact and customer attraction.

• Position of marketing in a business
• Customer-centric marketing
• Market niche and customers
• Branding, values and objectives
• Market messages
• Marketing tools and analysis
• Planning and budgeting

Attendees gain a practical understanding and insight into marketing and how it can be applied within a business to attract and grow revenues from existing and new customers. The seminar provides analysis tools, which delegates can use immediately in their daily work that will increase profit for their business. A mix of theory and practice is used to help participants grow in confidence and apply newly learned skills.

• Help delegates understand the importance of marketing to a business.
• Assist delegates grasp the marketing fundamentals to successfully promote their business.
• Provide a firm foundation upon which delegates can begin to market their business to existing and new customers to grow their revenues.

• Define the key difference between marketing and sales.
• Explain how branding and values affect business success.
• Be able to set SMART business objectives.
• Explain the marketers’ model from understanding how to position products and services to potential customers.
• Use SWOT and customer analysis tools.

• Individuals with no experience of marketing and new to the role.
• Business owners or executive who have a responsibility for marketing their business.
• Marketing and Sales teams with a need to establish a common understanding of marketing techniques and methods.

The Course will be held in the Training Rooms at Shropshire Chamber of Commerce:

Trevithick House, Stafford Park 4, Telford, TF3 3BA

Arrive 9.15am

Start 09:30 ending at 16:30

Lunch and Refreshments will be provided

Ample free parking